Cloud-IAM

Appearance

Magic link ​

Overview ​

Magic link authentication provides users with a secure and convenient way to log in to applications without the need for passwords.

Users receive a one-time login link via email, which they can click to authenticate and access their account.

Magic link authentication
Magic link authentication

Use cases ​

CIAM ​

Magic link authentication is particularly valuable in customer-facing applications (CIAM), where security and ease of use are paramount. By eliminating the need for passwords, magic link authentication streamlines the login process for users, enhancing user satisfaction and trust. It offers a seamless and secure login experience, especially for users accessing applications on mobile devices.

IAM ​

In business-to-business (B2B) scenarios, magic link authentication simplifies access for partners or vendors. By leveraging existing external systems such as Active Directory (AD) or LDAP, organizations can centralize account management and standardize login methods across their ecosystem. Magic link authentication enhances security and user experience while facilitating efficient collaboration.

Pros & Cons ​

Pros ​

  • Enhanced user experience: magic link authentication offers a straightforward login process without the need for passwords, contributing to a positive user experience.

  • Enhanced Security: magic link authentication adds an extra layer of security beyond traditional username and password authentication, reducing the risk of unauthorized access.

Cons ​

  • Dependency on email: magic link authentication relies on external communication channels such as email to deliver login links, which can introduce delays or failures in the authentication process.

  • Limited validity: magic link codes are valid for a short period, requiring users to authenticate within a specific timeframe.

  • User experience impact: The requirement to enter use magic link, adds an extra step to the login process, potentially leading to user frustration and abandonment

Supported by Keycloak ​

Not natively support by Keycloak, but custom extension can be installed to cover OTP authentication. Contact us for more information.

Resources ​